![]() ![]() For example, if you know a customer has purchased a product from your store, you can send them an email with a special offer on that product. ![]() Use this data to segment your email list and deliver targeted communications. Here are some of the most popular: ProductĬustomer purchase history, preferences, and desires are all possible uses for product tags. There are several types of email tags that can be used to segment your email list. If you have a tag for “clicked on sale ad”, you could send that subscriber a coupon code. For example, if you have a tag for “opens most emails,” you could send that subscriber more information about your product or service. Tags can be very helpful in tracking subscriber activity so you can trigger emails accordingly. Triggering is the process of using specific criteria to send emails automatically based on subscriber behavior. When you send content that interests your recipients, it’s more likely to be well-received and less likely to be marked as spam. This can be a huge advantage in terms of deliverability. By using tags, you can easily segment your email list and send targeted content to each group. One of the most important aspects in email marketing is email segmentation. This results in a higher email open rate and click-through rate, which means more engaged subscribers. By tagging different subscribers with different interests, you can send more targeted content. ![]() You can sort and label your subscribers to make more sense of your contact list. By allowing you to segment your audience and target specific demographics, tags can help you with: Organization Tags can be extremely beneficial to any marketing campaign. The benefits of implementing tags in a marketing campaign ![]()
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